“This is about to take off.”
Signals to examine
Emerging topics, accelerating engagement and momentum before reach peaks.
Trend & momentum analysis
Welcome to
your reasoning shown, not a black-box score
So every recommendation is drawn from evidence, not instinct.
350M+
Creators in the analysable set
1,000+
Posts analyzed per brand study
Built around a creator’s perspective
What creators sense.
What your team can act on.
No one knows a niche audience better than the creators making content for it. Brand Muse puts that intuition in your team’s hands.
“These are our people.”
Signals to examine
Audience interests, comment conversations and brand fit beyond view counts.
Audience analysis & social listening
“This will feel authentic.”
Signals to examine
Creator voice, community response and the context of past brand integrations.
Content & context analysis
“People are ready to act.”
Signals to examine
Product questions, recommendations and language that suggests purchase intent.
Intent signals through social listening
Creator intuition→The right audience→A clearer path to revenue
Meet the team
Miles Francis
Founder and CEO
YouTube creator at 13. 40K subscribers, 4M views. BCG TMT. Ran creator analytics at Fanatics, the job our customers do.
Nadya Sudiro
4 years at ByteDance and TikTok Shop across strategy and campaign ops. BCG before that.
Marta Zorrilla Serrano
Commerce manager at Publicis Groupe. Retail, ecommerce and BI.
Daniel Ward
Quant systems, algorithmic design, 2,000+ hours of Python analytics.
Maanav Chittireddy
AI researcher acknowledged in Nature Machine Intelligence. Presented work on RAG reranking at the YC ML Symposium.
Samuel Hatch
Advisor
2M-follower gaming audience and a six-figure venture at 16. Campaigns for 40+ brands.
Hong Qu
Advisor
Engineer on YouTube founding team: channels, sharing, skippable ads. Later CTO at Fusion Media.
Henry McGee
Advisor
Former president of HBO. HBS senior lecturer, Directorship 100.
What we're hearing from marketing leaders at Fortune 500 and growth-stage brands
It’s certainly better than anything someone in the agency could say to me.
Director of Brand & Marketing Strategy · Ex-BCG · Series C CPG
These platforms don’t actually give you recommendations. It’s just a data dump.
On current tools
8-10 days a month on data collection and crunching. A lot of it is us doing the consultant work.
On time spent
When a CMO tries to communicate to a CFO, there’s a huge break in understanding. Our budgets are the first to get cut.
On attribution gaps · Fortune 500 Beauty
If you had something that actually gave strategic recommendations, we’d probably pay double.
On willingness to pay
01 / 05
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Questions, answered
What marketing leaders ask before bringing creator marketing in-house.
Explore the five types of creator-led growth or read why brands are becoming media companies.
How should a brand choose influencer selection criteria?
Start with the audience and business objective, then review relevant expertise, audience fit, engagement quality, content quality and brand safety. Give each shortlisted creator a clear role and content idea. For B2B briefs, distinguish technical credibility and practitioner reach from access to enterprise decision-makers.
What can influencer audience analysis tell us?
It can help assess whether a creator’s content and observable audience signals fit the intended customer. Review available analytics alongside comment themes and engagement context. Note the source, date and missing information; public commenters are a sample, not a census of viewers.
What is Brand Muse?
Brand Muse is an AI creator marketing strategist platform for consumer and B2B brands. Its suite of proprietary AI skills codifies creator intuition into audience analysis, creator recommendations and content ideas, with the reasoning shown. A Creator Strategy Lead tailors the work to your business so the judgment and learning stay with your team.
How is Brand Muse different from CreatorIQ or Grin?
Brand Muse pairs its AI skills and tools with a Creator Strategy Lead: an embedded strategist with creator and operator experience who works alongside your team to turn audience and content insights into decisions, tests and an ongoing creator strategy. Together, they help you decide who fits your audience, what content to test and why. Compare Brand Muse with your current discovery, analytics and campaign workflows against a live brief; the right combination depends on the work your team needs to do.
Why not just use an agency?
Agencies can bring valuable judgment, relationships and execution. Brand Muse helps your team retain the audience strategy, selection criteria and learning behind those decisions. Your team can use that evidence to brief an agency or guide its own work, with the scope tailored to the support it needs.
What is a forward-deployed strategist?
Your Creator Strategy Lead (CSL) combines a creator’s perspective with business strategy. They help translate your brief into decision criteria, review recommendations with your team and refine the work as you learn. The role makes the platform relevant to your business and helps your team put its recommendations into practice.
Who is Brand Muse for?
Brand Muse is built for marketing, social and creator teams at consumer and B2B brands with recurring creator or content decisions. It is most useful when there is a live brief, an accountable owner, usable inputs and a team ready to act on the findings.
How does Brand Muse measure creator marketing ROI?
We begin with the business objective, available data and an agreed measurement plan. Audience fit and engagement quality help guide selection; campaign costs, tracked actions and your business outcomes help evaluate the test. Views and comments alone do not establish revenue or causal lift. Incremental impact requires an appropriate study design and access to outcome data.
What is the Brand Muse Score?
The Brand Muse Score is a decision aid for reviewing creator fit against a brief. Consider the underlying evidence, assumptions and missing data alongside any score. It is not a guarantee of audience quality or campaign performance.
What is an AI creator strategist?
An AI creator strategist applies structured checks to creator, content and audience evidence to help a team decide what to test. Brand Muse pairs these AI skills with human strategy support and shows the reasoning behind recommendations. Your team retains the final decision.
What is creator intelligence?
Creator intelligence uses creator content, available analytics and audience conversations to inform marketing decisions. An influencer audience analysis can examine interests, engagement quality and relevance to a brand’s target customer. Public comments provide context, but do not represent every viewer or a complete audience census.
Can AI predict influencer marketing ROI?
AI can help identify patterns and develop hypotheses to test. It cannot guarantee the return from a creator partnership. Brand Muse uses available evidence to guide decisions and makes gaps explicit; business outcomes must be measured against an agreed baseline and test plan.
How do you scale creator intuition?
We turn the questions experienced creators ask about audiences, content and timing into repeatable AI skills. A Creator Strategy Lead reviews the evidence with your team, while decisions and test results inform the next brief. This helps bring creator judgment into everyday brand decisions.
What's the best influencer marketing platform for enterprise brands?
Start with the job your team needs done: creator discovery, campaign execution, audience analysis or strategic recommendations. Evaluate platforms against the same live brief, data requirements and decision criteria. Brand Muse is designed for teams seeking creator and content strategy with inspectable reasoning and hands-on support.